About Lisa Kroulik
SEO certified online copywriter with nearly seven years of full-time experience available for freelance projects. Whatever type of online content you need, I can provide it. This includes in-depth articles, blog posts, home pages, about us pages, service pages, press releases, frequently asked questions pages, business profiles, and social media posts.
I am a versatile copywriter who can match my writing to the style and tone you need for your online content. This is a challenge I enjoy. Whether your material requires a corporate, casual, or humorous voice, I can provide it. I have strong research skills and can write on virtually any topic apart from extremely technical or scientific material.
In June 2015, I earned my SEO Copywriting Certification from the SEO Content Institute. This course taught me the importance of conducting research on the client, industry, and competition prior to starting my writing. Other key features included creating a customer persona, writing a benefit statement, understanding the buy cycle, and learning about keyphrase research. Most importantly, the course taught me the importance of naturally weaving in keywords and keyphrases in client copy.
The following are my greatest areas of expertise:
- Adult Continuing Education/Online Degrees
- Business Topic Blogs
- Business Finance (factoring, start-ups, taxes, loans, credit)
- Business Profiles
- Health Issues, with a strong emphasis on holistic healthcare
- Home & Family
- Human Resources
- Insurance (auto, business, dental, health, life)
- Legal (personal injury, bankruptcy, family law)
- Online Marketing
- Pet Care
- Real Estate
When you need engaging copy to increase your conversions, call on me. I love what I do and look forward to working with you.
What do my clients say?
"I've found, quite possibly, the most impressive content writer I've had the fortune of working with in 10-12 years in Lisa Kroulik. She has not only exceeded my initial expectations but displayed the type of professionalism and ethics that I've been at a loss to find--and is now an integral part of my team."
- Sandra Riehl, Saris Web Design, Chaska MN
"I have been working with Lisa for several months now and am very pleased to have found a professional, friendly, and willing writer like her. Lisa has been consistently delivering exactly what we ask for no matter how difficult the research and writing assignment may be. Apart from her very accomplished writing abilities, Lisa's timeliness is second to none and has been a huge asset to our relationship."
- Sam Messina, Akamai Innovations, Monterey CA
“I have several different healthcare/medical clients that Lisa writes blogs for. She is immensely talented, always on time (or before), and always accurate. She is my go-to writer of choice!”
-Donna W., FEED Agency, Fayetteville, AR
"Lisa followed my directions to a T. She over-delivered, which is a breath of fresh air. Thanks, Lisa!"
-Kristen Haley, Zomalo, Malden MA
“Thank you! Very professional and knowledgeable writer. I look forward to working with you more. I would recommend Lisa to anyone who needs a great writer.”
-Chris B., Affordable Image, Phoenix AZ
"Lisa has been working on Content Runner for close to a year and has consistently been one of the most sought-after writers. She receives extremely high reviews and is praised often for her work."
- Chad Fisher, Content Runner, Seattle WA